Drifting’s popularity in computer games extends back to early arcade racers where the techniques for games such as Sega Rally and Ridge Racer involved drifting. The technique is now considered mainstream in modern games in all their forms. In-game communities have developed in games such as Forza Motorsport and Gran Turismo, made up of teams who battle in user-created tournaments.
Drifting also features heavily in the Need for Speed Franchise (notably games since Need for Speed: Underground), the Juiced franchise and in Japanese domestic console games such as Initial D: Extreme Stage (PS3), which is based solely on drifting.
Browser-based games include NZ Performance Car’s Drift Legends (the first online game to feature real racetracks, and now ported to iPhone/iPod touch), and Mercedes-AMG’s Wintersport Drift Competition (the first manufacturer-backed drifting game). Drifting games for mobile devices are readily available from major manufacturers.
Corporate support behind such games demonstrates the increased value advertisers are putting on drifting’s reach into key demographics.